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The endless summer
Work Your Way Around the World, $6 It’s many a graduate’s dream — pay your way as you travel around the world. I lived the dream myself when I was younger, so I know it is possible. Since then I’ve been tracking this subject faithfully, and have read through scores of books and websites offering how-to advice on the dream. They won’t hurt, but this fantastic book — now in its 14th edition! — is really the only one that will give you much help before you leave.
Most of these kind of books are a bunch of hand-waving generalities, or out of date particulars; this one is very specific and very current. It is massively researched, with tons of incoming gossip on where the easily-gotten jobs are this year, and what to do about paperwork and visas in that particular place, and how to land the job, and what you should expect, and letters from those who just did it. It’s all very helpful, practical and inspiring. But don’t get your hopes too high. There are really only two kinds of dependable quick jobs to be found “around the world”: 1) In the service industry in Europe — working at hotels, resorts, bars, camps for other tourists; and 2) teaching English in Asia. For most kids, that’ll be enough. There are hundreds of exceptions to these two, and this book will do its best to point you to them, but they are far fewer, and more dependent on chance. But even that skill — cultivating chance — is tackled with great intelligence in this meaty book, which I can’t recommend too much.
The author Susan Griffith is very prolific and at the center of a number of other related ongoing books, also recommended: Teaching English Abroad, Your Gap Year, and Summer Jobs Worldwide. – KK
How to sell your crafts
The Handmade Marketplace, $13 The giant crafts website Etsy makes it easy to list homemade stuff to a potential audience of millions. But the hard part is getting anyone to pay attention and actually buy it. That requires some basic business and online marketing skills, which are reviewed here, with the home crafter in mind. – KK
What best advice would you offer a crafter who is looking to gain national attention for their work? Invest in great product photography. Great work sells itself, so you need to do everything possible to make sure the beauty of your work comes through in a way that’s apparent to people reading about you online or in print because most people won’t see your work in person.
Are you getting some really great feedback about something in particular that you’ve made? Consider posting these compliments in the description of your item.
Keep these customer service practices in mind at all times: The customers may not always be right, but they do deserve your full attention and respect regarding the matter at hand. Apologize first. What if you didn’t do anything wrong? you may ask. Well, while that may be the case, that’s not really the point. You can, in fact, regret that your customer is upset in any regard. Simply recognizing that your buyer has a problem and has had to take the time out of a busy day to alert you to it is reason enough to apologize. Ask what will make the situation right. If what the customer wants is reasonable and you can do it, you should consider it. Taking a hit on a sale is a small price to pay when it comes to your overall reputation and the trust you are trying to build with your market.
Everyone is in sales
To Sell is Human, $16 Dan Pink argues that hard selling no longer works as it once did; what we need in this new information economy is soft selling. Soft sales are not just for sales people; everyone now is in the business of selling. Soft persuasion techniques are useful to anyone sending an email, writing a resume, doing a kickstart project, even twittering. A seller – either professional or citizen – can no longer rely on the old tactics such as “overcoming objections” and “closing an offer” but must shift to new skills such as improvisation, attunement, and service. Pink arrives at the radical idea that selling well makes us better humans, and better humans sell better. This book accomplished two things: it persuaded me that I am in sales, and it gave me some new tools for gently selling what I have to offer. – KK
Successful negotiators recommend that you should mimic the mannerisms of your negotiation partner to get a better deal. For example, when the other person rubs his/her face, you should, too. If he/she leans back or leans forward in the chair, you should, too. However, they say it is very important that you mimic subtly enough that the other person does not notice what you are doing, otherwise this technique completely backfires. Also, do not direct too much of your attention to the mimicking so you don’t lose focus on the outcome of the negotiation. Thus, you should find a happy medium of consistent but subtle mimicking that does not disrupt your focus.
After someone hears your pitch … 1. What do you want them to know? 2. What do you want them to feel? 3. What do you want them to do? If you’ve got strong answers to these three questions, the pitch will come together more easily.
One way to do better is with what I call “emotionally intelligent signage.” Most signs typically have two functions: They provide information to help people find their way or they announce rules. But emotionally intelligent signage goes deeper. It achieves those same ends by enlisting the principles of “make it personal” and “make it purposeful.” It tries to move others by expressing empathy with the person viewing the sign (that’s the personal part) or by triggering empathy in that person so she’ll understand the rationale behind the posted rule (that’s the purposeful part).
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A cool tool can be any book, gadget, software, video, map, hardware, material, or website that is tried and true. All reviews on this site are written by readers who have actually used the tool and others like it. Items can be either old or new as long as they are wonderful. We post things we like and ignore the rest. Suggestions for tools much better than what is recommended here are always wanted.
This two-sided page contains the wisdom of an entire book on how to write better. Nay, it distills an entire shelf of the world’s greatest writing manuals (and I have them all). After 30 years as both a writer and editor I can’t think of much I would add to these 50 short tips. This PDF is now my favorite guide to writing well. You can print it out for free. If you want its pithy reminders fleshed out with more examples, see the book form, or the website. But the free tip sheet itself — one paper printed both sides — rewards a quick review anytime you get down to serious writing.. – KK
There’s an emerging new media I use more and more: an online summary of a conference. Known as liveblogging, it presents a synopsis of each presentation, talk-by-talk, in nearly real time. This saves you time and money traveling to distant cities, and suffering through introductions and equipment failures. At its best, reading the liveblog can be better than attending the talk. All the chaff has been winnowed, and almost every talk captured. (Most conference attendees don’t even get to every talk.) Video recordings of conferences are becoming more popular, but a good liveblog is much quicker to scan and digest. But at its worse, a liveblog will offer little more than snarky comments about the speaker.
At the creation end, you need some skills to separate the best from the worst. Ethan Zuckerman, of Geek Corp, is one of the best conference bloggers alive. He teamed up with Bruno Giussani, another star liveblogger, to produce this free short 6-page PDF booklet on how to blog a conference with effectiveness. When you blog a conference it forces you to pay attention. My first book Out of Control began as an online blog of every talk at the first Artificial Life Conference (although no one called it blogging in 1987). The requisite focus of summarizing each talk clarified many ideas for me, and the response to the “blog” of the conference encouraged me to write a book. Other livebloggers find the same. They listen harder, and remember more.
Get good at this and you have a free pass to many high-priced conferences. Organizers are increasingly looking for first-rate livebloggers to generate press and future attendees. Or, like Ethan you can generate your own audience who follow you because your liveblogging skills. – KK
It’s relatively easy to blog good and great speakers: They follow a narrative path through their talks and speak at a pace the audience can understand. It’s harder to blog inexperienced speakers(because they may be too technical, confusing, fast, etc.) and multispeaker panels (because the discussion can take many different unstructured turns). But you don’t need to transcribe the whole talk, you need to capture the gist of it. A 20-minutes talk can often be summarized in a 20-lines post.
Always remember that what you’re writing will be read by people who weren’t in the room, so they haven’t seen the slides, the video, or the gesture. Hence, you have to compensate for the lack of context. Don’t be afraid to create a narrative by saying “He shows a slide with data on …” or “She walks on stage carrying a big suitcase” or “He shows a YouTube video” etc. And if the speaker shows a YouTube video, or a picture, remember that you’re online: Open another browser window, go to YouTube, find that video, and link to it; or go to the speaker’s website, find that picture or another similar or related item, and link to it (or republish the picture within your post). Yes, this requires effective multitasking. It’s at the root of conference blogging.
Conferences usually give out a program ahead of time. Use it to prepare for blogging: Do a quick Google search for each speaker, and save (in the same text file) links to their sites, blogs, and the institutions they’re affiliated with; write a one-or-two-sentences “biography” for each; and for the speakers you’ve never heard of, try to get a general sense of who they are and what they do. To write the mini-biography, use also the speaker information distributed by the conference organizers (booklet, website, etc.). For the key speakers, save a picture on your laptop (from their websites) and pre-format it for Web use, in case you will need it. If you prepare sufficiently, you’ve got the first paragraph of each post almost written ahead of time.
This is the best thesaurus there is. It supplies more synonyms, analogs, parallels, equivalents and comparable words in English than any other source, online or off. No other thesaurus comes near to it for completeness or breadth. Compiled in dictionary form, like the one in your word processors, there’s no index or cross-referencing. Just look up a word, any word, and it proceeds to overwhelm you with alternative choices (a total of 1.5 million synonyms are presented in 1,361 pages), including short phrases and only mildly related words. Rather than being a problem of imprecision, the Finder’s broad inclusiveness prods your imagination and prompts your recall.
Its single downside, however, is a major frustration: it is not available digitally, in a form compatible to the way most people write these days. It should live on your computer in a pull-down option, or plug-in for Word or the like. I’m totally baffled why it is not. As it is, it’s a huge fat book — a great book! — sitting within arm’s reach when I write, but not near enough for the power that it offers. – KK
