The most important element of marketing is story telling, figuring out how to make something worth talking about, and talk about it in a way that resonates. While social media seems like a magical wonder megaphone, the fact is, calling your customers and talking to them is an overlooked shortcut. Humility plus compassion opens you to true connection.<\/p>\n
Mailchimp<\/a><\/strong><\/p>\n Behance<\/a>\u00a0and\u00a0Dribbble<\/a><\/strong><\/p>\n An RSS reader<\/a><\/strong><\/p>\n It doesn’t really matter which one. Marketing is about learning how to see — to see opportunities, to see stories that resonate, to see dissatisfaction. One way to see better is to read more, daily. And blogs are a priceless way to do that. In fifteen minutes a day, I can keep up on more than 100 blogs a day. Consider: Copyblogger, Scott Adams, David Meerman Scott, Mitch Joel, Steve Dennis — and then, with gluttony, add every blog you can find, then prune.<\/p>\n Books<\/strong><\/p>\n Marketing lends itself more to discovery and education via books than any other topic I know. A thorough reading of a hundred books is enough to make you aware of just about all the nuance (at least the nuance that you can get without actual experience), but perhaps you could start with a few:<\/p>\n John Jantsch’s\u00a0Duct Tape Marketing<\/a>\u00a0is a fine primer for the small business person\u00a0who wants to\u00a0market without relying on merely buying ads or spamming the world.\u00a0He offers\u00a0free ebooks<\/a>\u00a0as well.David Meerman Scott’s\u00a0New Rules of Marketing & PR<\/a>\u00a0is quite tactical and helpful.<\/p>\n Essential tools for marketing<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[45],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/14820"}],"collection":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=14820"}],"version-history":[{"count":3,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/14820\/revisions"}],"predecessor-version":[{"id":14827,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/14820\/revisions\/14827"}],"wp:attachment":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=14820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=14820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=14820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Mailchimp\"](\"http:\/\/kk.org\/cooltools\/files\/2014\/05\/Mailchimp.jpg\")
\nThis is software built on the idea of permission marketing. You can deliver millions of emails to people who want to get them (your true fans, your customers or the merely interested) for just a few dollars. Easy to use, helpful people and beautifully done.<\/p>\n![\"Dribbble\"](\"http:\/\/kk.org\/cooltools\/files\/2014\/05\/Dribbble.jpg\")
\nVery different sites with similar goals: to help you find talented designers and other freelancers that can take your work and make it professional enough to sell. Rule of thumb: pay a lot and try to get more than you pay for.<\/p>\n