{"id":3905,"date":"2009-09-03T05:00:00","date_gmt":"2009-09-02T10:11:52","guid":{"rendered":""},"modified":"2011-01-08T15:22:42","modified_gmt":"2011-01-08T09:22:42","slug":"rivendell-bicyc","status":"publish","type":"post","link":"https:\/\/tkdev.kk.org\/cooltools\/rivendell-bicyc\/","title":{"rendered":"Rivendell Bicycle Works"},"content":{"rendered":"<p>Rivendell is a purveyor of cool tools for bicyclists. And a bicyle manufacturer. And a publisher. Rivendell (yes, it is named after <em><a href=\"http:\/\/www.rivbike.com\/rivendell_trivia\">that<\/a><\/em> place) is a bicycle industry anomaly, for the diversity of its endeavors as well as its embrace of the tried and true over innovations in marketing and advertising. Think <a href=\"http:\/\/kk.org\/cooltools\/filson\/\">Filson<\/a> meets <a href=\"http:\/\/kk.org\/cooltools\/field-notes\/\">Field Notes<\/a>, and throw in a couple of spoked wheels on a meticulously handcrafted lugged steel frame.<\/p>\n<p>I find the traditionalist approach of Rivendell founder and chief creative force Grant Petersen both enlightening and frustrating. His perspective on how marketing, advertising and professional racing affect what we buy when we walk into our local bike shops reminds me to seek functionality over newness. He promotes riding road bikes on unpaved fire roads, and I couldn&#8217;t agree more. Yet his aversion to some technological advances that I love (clipless pedals; synthetics such as my stellar Castelli wind vest or Craft base layers) seems simply backward. Overall, though, I value his voice as a wise counterpoint to the mainstream bike business in the U.S.<\/p>\n<p>In addition to enjoying the <em><a href=\"http:\/\/www.rivbike.com\/products\/list\/books#product=24-072\">Rivendell Reader<\/a><\/em> over the years, I&#8217;ve purchased from Rivendell a number of hard-to-find small items for various bike projects. I also discovered, and happily bought, my first and second Brooks saddles, as well as Nitto&#8217;s excellent Albatross and Moustache handlebars while perusing Rivendell&#8217;s unique catalog.<\/p>\n<div class='ctx-module-container ctx_default_placement ctx-clearfix'><\/div><span class=\"ctx-article-root\"><!-- --><\/span>","protected":false},"excerpt":{"rendered":"<p>Bikes, differently<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[85],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/3905"}],"collection":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/comments?post=3905"}],"version-history":[{"count":0,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/posts\/3905\/revisions"}],"wp:attachment":[{"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/media?parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/categories?post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkdev.kk.org\/cooltools\/wp-json\/wp\/v2\/tags?post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}