Overall Media Allotment

src:
Statista, accessed May 2018
citing: info not available (likely eMarketer)

*

CC’s Note: eMarketer tracks the way people spend their time with media, showing comparison between desk/laptops, mobiles, non-streaming TV, radio, print

src: eMarketer, Sep 2017
via InsideRadio, Oct 2017
“EMarketer: Adults Spend Half Of Daily Media Usage On Digital”

*

UK Adults’ media time has plateaued

“The way that people consume media will continue to change,” said eMarketer’s UK analyst, Bill Fisher. “Many traditional habits are simply transitioning over to digital devices and platforms, while digital-only habits continue to proliferate. However, what’s apparent from this forecast is that UK adults have reached a plateau. While the media mix may ebb and flow, and it will increasingly flow toward mobile, adults’ media consumption capacity has reached its peak.”

src:
eMarketer, April 2018

*

src: eMarketer
small thumbnails retrieved 5/14/18
permalinks (data restricted by paywall)
Average time spent per day with internet by adults in China by Device 2014-2020
Average time spent per day with major media by adults in China 2014-2020

*

In 2017, daily time spent with digital media among adults will top 3 hours in Japan (3 hours 5 minutes) and South Korea (3 hours 26 minutes). Those in India will average less than half that time (1 hour 18 minutes), with digital accounting for just under one-third of total daily time spent with media.

src:
eMarketer, June 2017

*

Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)

src:
Statista, accessed May 2018
citing: untracked

*******

Mobile Time Allotment

FIGURE A3.1
Traffic Daily Profiles of the Five Major mobile Applications in North America (2020)

Figure A3.1 shows the daily profiles of the five major mobile applications in North American Region (NAR), namely, streaming (audio and video), computing (cloud processing, office productivity, other mobile applications), storage (media sharing, backup and device synchronisation), gaming (casual, interactive or emerging applications), and communicating (voice, video, e-mail and M2M). All these represent human behaviours and they are similar across geographies.

src:
International Telecommunication Union, July 2015
“Rep. ITU-R M.2370-0: IMT traffic estimates for the years 2020 to 2030”
P.40-41

citing:
Source: Bell-Labs, Alcatel-Lucent, 2015.
[CC’s note: Haven’t been able to track this down]

*

Mobile traffic distribution over different applications

Contrast with voice usage

[Data here: Ericsson-Minutes-of-voice-monthly-2010-2023.xls]

src:
Ericsson, Accessed May 2018
Traffic Exploration [interactive data tool]

*

Sandvine, a Canadian network intelligence firm, tracks traffic composition. They’ve published a few reports with the current and previous year’s data, but I haven’t found anything more longitudinal. The reports describe peak period traffic composition across the following categories: real-time entertainment, marketplaces, storage, filesharing, web browsing, gaming, social networking, communications, and other. There are separate charts for mobile and fixed access.

from
“2016 Global Internet Phenomena: Latin America and North America”

from
“Global Internet Phenomena Report: 2H 2013”

CC’s Note: I’ve not been able to find a more recent version of the report. Sandvine was acquired recently, although the report author is still with the company. Could contact him to ask. Dan Deeth: ddeeth@sandvine.com

*

Comscore is tracking differences between desktop and mobile internet usage.

CC’s note: Not sure if historic data are aggregated, but here’s a sample of recent statistics (covering US, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, India, Indonesia and Malaysia)

Smartphones are the dominant platform in terms of total digital minutes, in every region Comscore examined.
Most pronounced in India – 89% total minutes
Least noticeable in Canada – 43% of total minutes (42% desktop, 15% tablet)
US: 60% (30% desktop, 10% tablet)

Mobile minutes are overwhelmingly spent with apps – over 80%

Top apps (everywhere, in various rankings) include:
Google Search, Whats App, Facebook, YouTube, Google Play, FB Messenger

Three largest categories where digital time is spent:
Multimedia (includes several large video streaming services), Social Networking, Instant Messengers

Looking specifically at mobile digital time, the top four categories are:
Entertainment, Social Media, Instant Messaging, and Games

On average, Social Media has the largest average share of mobile minutes, but Entertainment is larger in the US and Canada.

Among Social Media apps, Facebook, totally dominates, followed by Instagram, then Snapchat, then Twitter (Twitter’s share is tiny).

Among Messaging apps, WhatsApp totally dominates, then Facebook Messenger (less than half), then WeChat (very small share).

The report includes visualization of platform preferences for certain categories. Business/Finance (which includes banking) shows the most even split between mobile and desktop reach. In the majority of markets, retail is heavily biased toward mobile. News/Information is overwhelmingly biased toward mobile.

(shown for UK and India – both show a fairly even split between desktop and mobile for banking minutes).

The report also includes visualization of subtle seasonality in certain categories of content (shown for UK and Brazil).

src:
Comscore, 2018
“Global Digital Future in Focus”

ASK: Historic trends in time allotment? Global data?

SUMMARY

The Bureau of Labor Statistics has conducted the American Time Use Survey (ATUS) annually since 2003. This is the first federally funded, rigorous time use survey, although other large scale surveys have been conducted in the mid 20th century. Smaller scale time-use diaries were also collected going back to the early 19th century. Much of this data is US-specific, but the UN has aggregated time-use surveys into regional categories.

FINDINGS

Wall Street Journal, in 2016, created some nice, interactive graphics illustrating the changes reflected in the ATUS from 2003 through 2015.

[Click for larger. Visit source for interactive version]

Excerpt:

Americans overall are working less and sleeping more than they were a decade ago, trends that point to an aging population and fewer people in the workforce. But among those who have a job, people are working more. And in general, men spend more time than women on leisure activities, while women sleep about a half-hour more each day.

Additional charts at WSJ show breakdown by sex, employment status, age, and whether children are in the home.

src:
Wall Street Journal, June 2016
“Changing Times: How Americans spend their day reflects a shifting economy and population.”

*

Here are links to the historic BLS time-use data

Data for 2003
See Tables 1 & 2 (pp.9, 10)
src:
BLS, Sep 2004
“Time-Use Survey— First Results Announced By BLS”

Historic tables all linked here

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Diary data collection in the US dates back to the early part of the 19th century. The first large-scale national sample time use survey was conducted in 1965/1966. Data from this study, and others through 1981, are available via University of Michigan’s Institute for Social Research (ICPSR)

Americans’ Use of Time Series, ICPSR

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Trends in earlier Americans’ Use of Time Project surveys, 1965-1995

src:
John Robinson, Geoffrey Godbey, 1997
Time for Life: The Surprising Ways Americans Use Their Time

Excerpts:

Distribution of Time in Productive Activities by Gender in Fourteen Countries

(p.109)

Trends in Free Time and Its Components, 1965-1995 (341)

(p.126)

(p.145)

(p.170)

Trends in Different Types of Time for Women and Men, 1965-1995 (348)

(p.346)

src:
Transportation Research Board and Institute of Medicine, 2005
“Does the Built Environment Influence Physical Activity?: Examining the Evidence — Special Report 282”
p.78, Figure 3-8 Time use, 1965–1995 (ages 18–64).
(data from Robinson & Godbey, above, although the preview of that info is not available in Google)

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Global aggregation of time-use surveys

United Nations Development Programme, 2015
“Time Use Across the World: Findings of a World Compilation of Time Use Surveys”

Paper is based on 102 time use surveys carried out in 65 countries. It gathers as many time use survey data and metadata as possible, and builds synthetic indicators on time use across the world, based on this data set. One of the main goals of the paper is to highlight time-use differences between men and women, particularly the inequities between paid work and unpaid work. To that end, most of the charts are divided by gender, with only a single chart showing gender-neutral time-use averages (that one chart is for the Mid East and Northern Africa region). In the case of Europe, the charts are further segmented by west, north, and southern Europe.

Survey data are aggregated into the following broad regions:
Middle East and North Africa (9 countries, 10 surveys)
sub-Saharan Africa (8 countries, 10 surveys)
Asia (9 countries, 13 surveys)
Latin America (7 countries, 8 surveys)
Europe (15 countries, 29 surveys)
Transition [Eastern European countries with Soviet history] (12 countries, 12 surveys)
North America (2 countries, 14 surveys)
Other developed countries (3 countries, 6 surveys)

The following chart shows which countries are included in those categories, and highlights which countries have conducted repeated surveys.

p.5,6

Here are the overall time-use charts from the report:

p.19

p.29

p.30

p.42

p.43

p.50

p.51

p.66
See the report for western and southern Europe segments. I’ve excerpted the northern Europe segment because it reflects a broad time series, with many repeated surveys in Finland and Norway.

p.67
See the report for western and southern Europe segments.

p.73

p.73

p.78

p.79

p.84

p.84

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Annual Working Hours 1950-2014
worldwide
Reflects the trend of people in richer countries working less.

Working Hours in the Household 1900-2005
US
Marked decline for women and increase for men, across all age groups.

Includes planning, purchasing goods and services, care of children and adults, general cleaning, care and repair of the house and ground, preparing and clearing food, making, mending, and laundering clothing and other household textiles.

Hours per week on chores have decreased as electrical appliances have proliferated 1900-1989
US
Comparing share of households with basic electrical appliances to hours spent preparing meals, doing laundry and cleaning.

src:
Max Roser, 2018
“Working Hours” – Our World In Data