FOLLOW THE FREE

But the migration from ad hoc use…

… to commercialization cannot be rushed. To reach ubiquity you need to pass through sharing.

Increasingly we see technologies pass through a protocommercial stage. Huge numbers of people, exerting millions of hours of collective effort, will jointly craft hundreds of thousands of creations, but without the exchange of money. An entire society following the free! Author Lewis Hyde long ago called this arrangement a gift economy. The central task in a gift economy is to keep the gifts moving. By social debt, barter, and pure charity, gifts circulate and generate happiness and wealth.

The early internet and the early web sported amazingly robust gift economies. Text and expertise (FAQs, for example) and services (page designs) were swapped, shared generously, or donated outright. Information was bartered, content was given away, code was exchanged. For a long while the gift economy was the only way to acquire things online. In the first 1,000 days of the web’s life, several hundred thousand webmasters created over 450,000 web sites, thousands of virtual communities, and 150 million pages of intellectual property, primarily for free. And these protocommercial sites were visited by 30 million people around the world, with 50% of them visiting daily, staying for an average of 10 minutes per day. This is a raging success by almost any measure you’d want to use. No other emerging media in the past experienced such glory so early in its growth.