{"id":5949,"date":"2011-11-17T05:00:00","date_gmt":"2011-11-16T06:47:49","guid":{"rendered":""},"modified":"2011-11-16T12:47:49","modified_gmt":"2011-11-16T06:47:49","slug":"make_customers_as_smart_as_you","status":"publish","type":"post","link":"https:\/\/tkdev.kk.org\/newrules\/make_customers_as_smart_as_you\/","title":{"rendered":"Make customers as smart as you are."},"content":{"rendered":"<p>For every effort a firm makes in educating itself about the customer, it should expend an equal effort in educating the customer. It&#8217;s a tough job being a consumer these days. Any help will be rewarded by loyalty. <span class=\"nr-emphasis-less\">If you don&#8217;t educate your customer, someone else will<\/span>&#8211;most likely someone not even a competitor. Almost any technology that is used to market to customers, such as data mining, or one-to-one techniques, can be flipped around to provide intelligence to the customer. No one is eager for a core dump, but if you can remember my trouser size, or suggest a movie that all my friends loved, or sort out my insurance needs, then you are making me smarter. The rule is simple: <span class=\"nr-emphasis\">Whoever has the smartest customers wins.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For every effort a firm makes in educating itself about the customer, it should expend an equal effort in educating the customer. It&#8217;s a tough job being a consumer these days. Any help will be rewarded by loyalty. If you &hellip; <a href=\"https:\/\/tkdev.kk.org\/newrules\/make_customers_as_smart_as_you\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"1","ping_status":"1","sticky":false,"template":"","format":"standard","meta":[],"categories":[205,192],"tags":[],"_links":{"self":[{"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/posts\/5949"}],"collection":[{"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/comments?post=5949"}],"version-history":[{"count":0,"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/posts\/5949\/revisions"}],"wp:attachment":[{"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/media?parent=5949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/categories?post=5949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tkdev.kk.org\/newrules\/wp-json\/wp\/v2\/tags?post=5949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}